WORLD MASTERS GAMES

Sydney 2009 

PROJECT: VENUE LOOK & WAYFINDING SIGNAGE

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• Brand Creation

• Brand Application

• Project Management

• Brand Delivery

• Wayfinding Signage

TRIA created and developed a comprehensive multi-sports Look application and way finding program across 80+ venues for the Sydney 2009 World Masters Games. This included the design and artwork of all Look and custom elements and the development of a Look element data management system to assist with budgeting, scoping, tendering and production processes. SWMGOC 2009 attracted 28,292 competitors from 95 countries, making it the world’s largest multi-sport event at the time.