PROJECT: LOOK & WAYFINDING SIGNAGE
TRIA has been working with the Royal Agriculture Society of NSW (RAS) since 2010 to design the Internal, External and Sponsored Look and Wayfinding Signage Programs for the Sydney Royal Easter Show. The signage programs need to work together to reinforce the core brand values of animals, agriculture and farming and serve to promote the SRES, RAS and associated sponsors. In 2018, the external Look was redesigned to reflect a more authentic and natural approach, that tells the story of agriculture in Australia and celebrates rural industries that are displayed during the Show.
Awarded first place in the 'newly established or evolving program' category at the annual IAFE Awards.
These international awards cover all aspects of Agricultural Shows and Fairs, from exhibits to innovation and media coverage.