TRIA was brought in as specialist strategic and creative consultants to ensure the KOP development and 'Look' Program for SYOGOC was visually powerful, versatile and cost effective. This included assisting the SYOGOC team and suppliers in creating a cohesive 'Look' program that would serve to promote the Singapore 2010 Youth Olympic Games, whilst evoking a sense of unity, sportsmanship and festive atmosphere for competitors and visitors alike.