TRIA delivered a visually striking, colourful, cost effective and cohesive ‘Look’ that served to promote the Glasgow 2014 visual identity, CGF identity and Games sponsors and partners across competition venues, sports equipment, non–competition venues, urban domain and greater Scotland. TRIA was responsible for creating, designing and applying the ‘Look’ across 60 competition and non-competition venues, 200 sport equipment items and the greater urban domain.