TRIA created and developed a promotional point of sale (POS) campaign for global retail outlets to promote merchandise for the FIFA 2010 South Africa World Cup™. This included the development of a high level creative strategy, design of all POS elements and detailed application guidelines manual. By bringing together the unique imagery and colours of South Africa as well as universal football imagery, Tria created an in-store campaign that supported and promoted the related FIFA 2010 World Cup™ Merchandise.