TRIA created and delivered the overall event Brand for Expo2020 Dubai, which embraced the Vision and Values - ‘Connecting Minds, Creating the Future’ and highlighting the core themes of Sustainability, Mobility and Opportunity, resulting in ideas and concepts materialising into a memorable and successful global brand identity, as viewed by over 24 million visitors. The scope included the design, application, artwork, delivery and maintenance management of over 100,000 Look elements and 33,000 Wayfinding signs across 250+ buildings, 120 Pavilions, and the 7 Emirates.

TRIA also supported Overlay with an experienced team on the ground, liaising with functional areas and collating and delivering all Event time requirements for Look and Wayfinding Signage across the Expo Site, merchandise, sponsorship, food & beverage outlets and multiple cities.

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