Gold Coast 2018

Commonwealth Games 

PROJECT:

VENUE LOOK

  • Consulting

  • Brand Application

  • Brand Integration

  • Project Management

  • Brand Delivery

TRIA was responsible for scoping, capturing and visually documenting over 34,000 Look elements across all competition venues, non-competition venues, training venues and Fields of Play; and designed and artworked over 350 sports equipment items. The result was a visually colourful ‘Look’ that served to promote the Gold Coast 2018 visual identity, CGF identity and Games sponsors and partners. In the words of the world's broadcasters and press, “Gold Coast 2018 Commonwealth Games was one of the best Look programs executed in a major event”.

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© 2016 TRIA Consultants

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