1st European Games
CITY AND VENUE LOOK
City Look: TRIA delivered a vibrant and extensive City Look program for the Baku 2015 European Games. We worked closely with the Organising Committee to ensure that the City of Baku and Mingachevir were branded at Games time so that athletes, VIP’s, media and visitors alike felt a sense of arrival, festivity and celebration. We identified all the Games time city operational areas and then determined the branding opportunities within those areas. 17 locations across the cities were identified and over 14,200 Look elements were applied onto permanent and temporary infrastructure in a uniform and consistent way.
Venue Look: During the Games 20 different sports were represented, and 18 individual venues dressed. The venues were allocated into clusters and each cluster had a core colour. TRIA was contracted to help with managing the production, logistics, installation and removal of over 47,000 Look elements.